"This agreement is an important step forward for child safety," said Viviane Reding, EU Commissioner responsible for Telecommunications and Media. "I congratulate the mobile phone industry for moving towards protecting minors. It shows that responsible self-regulation can work at European level. The Commission will monitor very closely the effective implementation of today's agreement, for which the deadline is February 2008."
Following Mrs Reding's initiative, leading mobile operators will safeguard children by joining a European Framework on Safer Mobile Use by Younger Teenagers and Children. In this new text, operators agree to support:
- access control for adult content
- awareness-raising campaigns for parents and children
- the classification of commercial content according to national standards of decency and appropriateness
- the fight against illegal content on mobiles
The signatories of the European Framework on Safer Mobile Use by Younger Teenagers and Children are Bouygues Telecom, Cosmote, Debitel AG, Deutsche Telekom Group, Go Mobile, Hutchison 3G Europe, Jamba! GmbH, Mobile Entertainment Forum, Orange Group, Royal KPN N.V., SFR, Telecom Italia S.p.A, Telefonica Moviles, S.A., Telenor, TeliaSonera and Vodafone Limited.
To implement the European Framework, signatory operators and content providers will develop national self-regulatory codes by February 2008. The Commission will monitor and assess its efficiency after 12 months.