The Commission has adopted a strategy favouring the take-up of mobile TV across the 27 EU Member States. The Commission urges Member States and industry to facilitate and accelerate the deployment of mobile TV across Europe and to encourage the use of DVB-H as the single European standard for mobile TV.

"The time has come to switch on to mobile TV" Commissioner Reding

"Mobile broadcasting is a tremendous opportunity for Europe to maintain and expand its leadership in mobile technology and audiovisual services," said Viviane Reding, EU Commissioner for the Information Society and Media. "Europe is today at a crossroads. We can either take the lead globally – as we did for mobile telephony based on the GSM standard developed by the European industry – or allow other regions take the lion's share of the promising mobile TV market. 'Wait-and-see' is not an option. The time has come for Europe's industry and governments to switch on to mobile TV."

Until now, the introduction and take-up of mobile TV in the EU has been slow while Europe's competitors have progressed significantly. Unless Europe takes concrete action immediately, it risks losing its competitive edge. For example, the mobile TV penetration rate of South Korea, Asia's most developed mobile TV market, is close to 10%. Yet penetration in Italy, the EU's most advanced market, is still less than 1%.

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Communication "Strengthening the Internal Market for Mobile TV"

Website Mobile Broadcasting