Launched on 7 February during Safer Internet Day 2017, the Alliance is a collaborative platform set up to tackle harmful content, harmful conduct and harmful contact through three strands of action identified in the Statement of Purpose:
- User-empowerment: to promote enhanced use of parental tools, content classification and other tools for online safety. Reporting tools will be provided in a more accessible and user-friendly way. Companies will also focus on improving follow-up measures such as feedback and notifications.
- Companies commit to intensify cooperation and sharing of best practices, also by taking account relevant input from NGOs, civil society, European, national and local authorities and international organisations.
- Members of the Alliance intend to scale up awareness raising and also to promote and increase access to positive, educational and diversified content online.
Today, 22 companies are announcing their individual goals and action plans, for example, taking into account specific vulnerabilities and needs of ever younger users; dedicating efforts in scaling up activities towards parents and families; and enhancing cooperation with other relevant stakeholders including the EC Safer Internet Centres.
Vice-President for the Digital Single Market Andrus Ansip said:
"The Alliance to Better Protect Minors Online is an important and timely initiative to act upon our values and responsibilities we have towards our youngest participants in the Digital Single Market.
I welcome the delivery of individual company commitments and encourage the companies to continue their efforts to protect minors online. I ask them to lead by example by introducing innovative and efficient solutions to tackle emerging online risks.
I am pleased to note the growing interest in the initiative by new relevant companies. I invite the industry, NGOs and other stakeholders to further engage in a fruitful dialogue, which will have positive impact for our society as a whole."
After 18 months from the launch of the Alliance, an assessment of the initiative will take place through a transparent and independent review process.
Following the European Commission's call for action, leading ICT and media companies together with NGOs and UNICEF, have joined forces to tackle harmful content and behaviour online. The Alliance gathers actors from the entire value chain: devices manufacturers, telecoms, online services used by children to identify and address risks that children face online and promote the exchange of best practices.
On Safer Internet Day 2017, 22 European and global companies endorsed the Statement of Purpose, which identifies the main categories of risks to be addressed: harmful content (e.g. violent or sexually exploitative content), harmful conduct (e.g. cyberbullying) and harmful contact (e.g. coercion or sexual extortion). Industry agreed to complement the Statement of Purpose with specific implementation measures within 3 months from the endorsement.
Commission brokers new alliance to protect minors online - press release 25 May 2016