This year in Cannes, the EU's Creative Europe MEDIA organises a series of debates and showcases from Thursday 10 May until Wednesday 16 May, on various topics such as collaboration strategies to increase audiences, financing, co-production, distribution and talent development.

Poster of the event - background in yellow and blue green with text

The European Film Forum (EFF) will take place on Monday 14 May from 15:00-17:30 at Salon des Ambassadeurs. It will focus on the power of networks and collaboration to increase audiences for European works. The EFF will be preceded by a conference on financing, taking place on Monday 14 May, from 10:00-11:30, at Salon des Ambassadeurs. A panel on 'Co-producing outside Europe: the role of the International co-production funds' will take place on the Creative Europe MEDIA stand on Saturday 12 May, from 15:00-17:15. More widely, showcase events presenting projects supported by MEDIA will be organised at the MEDIA stand throughout the Festival. The events are open for all the badge-holders. Participation is on a first come, first served basis. 

European Film Forum: Teaming Up for Wider Audiences 

Monday 14 May, 15:00-17:30, Salon des Ambassadeurs, Palais des Festivals

The conference will be webstreamed on this page.

The need to boost audiences and the ever increasing competition from global players require the development of pan European joint-up strategies to ensure visibility of European works, cross-border circulation both online and in cinema theatres as well as actions aimed at audiences.

Nurturing collaboration has always been in the DNA of the MEDIA programme, but this needs to be stepped up if we want to increase audiences for European works in an ever increasing competitive environment.

Promotion and distribution of European works should integrate the most updated forms of collaboration and networking used in leading companies and the collaborative economy. How could this level of collaboration and networking both across borders and the value chain materialise? How could the MEDIA programme after 2020 take full advantage of the power of networks and collaboration in order to make breakthroughs in audiences?

Keynote speech by Mariya Gabriel, Commissioner for Digital Economy and Society

Panel 1: Partnering for better distribution

From the outset, even at the early stages of creation and production, through the distribution phase, all players involved should work seamlessly together towards the success of the films for which they share the responsibility. While national markets may be different, storytelling and promotion can be universal particularly in a more connected and globalised world. Producers, sales agents, distributors together with cinemas and video on demand platforms progressively integrate this component in their working processes. But how can this spirit of seamless collaboration be strengthened by the future MEDIA programme? How can joint-up collaboration strategies be developed in a manner that the players feel a shared responsibility for the overall success of a film and act accordingly?

Speakers:

William Page, Co-Founder, FilmDoo

Annemie Degryse, Owner, Lumière

Jean-Christophe Simon, President, Europa International

Jeanne Brunfaut, Deputy Director-General, Wallonia-Brussels Federation, Audiovisual and Multimedia General Service.

Panel 2: Networking for more audiences

Europa Cinemas is an example of support to a European network that has worked successfully. The Europa Cinemas network was created thanks to the support of MEDIA with the aim of making European works available across borders at a time when demand for such works was not necessarily there. What have we learnt from Europa Cinemas and how can we use this example to create other European networks of collaboration that promote European works and increase audiences?

Speakers:

Madeleine Probst, Vice President, Europa Cinemas network

Bobby Allen, Vice President of Content, MUBI

Stefano Massenzi, Head of Acquisitions and Business Affairs, Lucky Red

Daniela Elstner, Managing Director, Doc and Film

Closing remarks by Giuseppe Abbamonte, Director for Media policy, DG CONNECT, European Commission

Moderator: Marjorie Paillon

Conference: Be creative, talk to the bank!

Monday 14 May, 10:00-11:30, Salon des Ambassadeurs

This conference will showcase financial instruments that help creative and cultural projects scale up. The event will be an opportunity to find out more about the Creative Europe's Guarantee Facility, meet financiers offering loans to SMEs involved in the cultural fields, and discuss the development of business strategies in the European financing environment.

Speakers:

Mariya Gabriel, Commissioner for Digital Economy and Society

Gunnar Mai, Head of Division, EU Guarantee Facilities, European Investment Fund

Florence Philibert, General Director, IFCIC

Caroline Norbury, Chief Executive, Creative England

Philippe Kern, Founder and CEO,  KEA

Philippe Alessandri, Founder and CEO- Watchnextmedia

Moderator: Marjorie Paillon

Co-producing outside Europe: the role of the International co-production funds

Saturday 12 May, 15:00-17:15, Creative Europe MEDIA stand

What are the benefits of co-producing outside Europe and how do the European international co-production funds work and operate? What's in it from a European producer's perspective and what are the lessons to be learnt from their experience?

Six European co-production funds active on the international scene and supported by the MEDIA programme will present their work, role and vision. A representative of each fund together with a beneficiary (producer or distributor) will share their experience in this panel.

Speakers:

Daniele Segre, Production and Distribution advisor, TorinoFilmLab

Isabel Arrate Fernandez, Managing Director, IDFA Bertha Fund

Josephine Vinet, Coordinator for Distribution and International Co-production CNC- ACM Distribution

Per Eirik Gilsvik, Project Manager, Sørfond for Films from the South Festival

Fay Breeman, Fund Manager, Hubert Bals Fund

Vincenzo Bugno, Project Manager, World Cinema Fund

Introduction and moderation: Catherine Buresi

Showcases at the Creative Europe MEDIA stand

Showcase featuring projects supported by Creative Europe MEDIA programme will take place at the MEDIA stand throughout the Festival:

Thursday 10 May 2018

  • 17:30  ARTE Europe – Towards a multilingual European digital media

A presentation of ARTE Europe, the first experiment enabling cultural audiovisual content of European origin to reach a digital “European audience” in multiple languages.

Speakers:

Marysabelle Cote, Secretary General and Delegate for European Development of ARTE G.E.I.E.

Amelie Leenhardt, Head of ARTE Europe

Friday 11 May 2018

  • 9:30 EAVE International: Puentes & Ties That Bind

All you need to know about Asia, Europa and Latin America in less than 30 minutes. A practical list of tips on how to co-produce and distribute your films all over the world.

Speakers:

Tina Trapp, CEO, EAVE

Alessandro Gropplero, FVG Audiovisual Fund (Italy), Programme Manager TIES THAT BIND & Programme consultant PUENTES

Jean des Forets, Head of Studies PUENTES, producer (France)

Giancarlo Nasi, PUENTES alumnus, producer (Chile)

Christophe Bruncher, Head of Studies TIES THAT BIND, producer (France)

LIANG Ying, TTB alumnus, Chinese Shadows (China)

  • 17:30 Viborg Animation Workshop: attracting creative minds from all around the world

Join this session to find out how MEDIA support helped turn Viborg into a central hub for European animation. The Director General of 'The Animation Workshop', Morten Thorning, will explain the transformation of Viborg from a Danish provincial town to the most important Center for Animation in Scandinavia. He will also present how this year’s focus on co-production between Denmark and France will unfold.

Saturday 12 May 2018

  • 9:30 Bridging the Dragon: connecting European and Chinese film industries

Find out how Bridging the Dragon contributes to a better understanding between the Chinese and European culture and markets and creates new business collaborations and co-production opportunities.

Speaker: Cristiano Bortone, Managing Director, Bridging the Dragon

  • 17:30 TorinoFilmLab: an incubator for feature film projects

TorinoFilmLab (TFL) Artistic Director, Matthieu Darras will showcase this year's Berlinale Golden Bear winner 'Touch Me Not', speaking about the genesis and the filmmaking process in a dedicated case study and Q&A session with its director, Adina Pintilie

Sunday 13 May 2018

  • 9:30– 11:00  BABYLON River Rhine: Diversity at the heart of Europe

Don't miss the pitch from 7 French, German, Swiss feature film projects in development.

Moderators :

Carl Bergengruen, Director of the Medien- und Filmgesellschaft Baden-Württemberg

Pascal Mangin, President of the Cultural Commission Région Grand Est

Catherine Trautmann, Vice-President of Strasbourg Eurométropole / President of Eurimages

Gareth Jones, CEO, Scenario Films, Director of Studies, BABYLON

Projects pitched:

Mathieu Z’Graggen, David Braun, Alpaga Films, BYE BYE KELLY (Feature)

Fanny Spindler, Laurence Milon, La Huit, DENIS REICHLE, IN THE GRIP OF WAR  (Documentary)

Antoine Delelis, Paviel Raymont, Les Films du Tonnerre, THE MONSTERS (Feature)

Barbara Antičević, Matthias Drescher, FFL Film- und Fernseh Labor, THE LAUNDRESS  (Feature)

Simone Wendel, Mario A. Conte, Projekt Gold, MY COUSIN (Documentary)

Sabina Gröner, Pascal Trächslin, Cineworx Filmproduktion, STAINS (Feature)

Jens Wischnewski, Simon Buchner, simonsays.pictures, TURNING POINT (Feature)

  • 17:30  European Film Academy - Young Audience Award

Find out more about how  EFA connects with the new generation of film lovers in Europe. With this award dedicated to films especially addressing 12 to 14-year-olds, EFA gives youngsters an active role in European film culture. Teenagers from 46 cities and 35 countries are acting as jury members, voting for their favorite film. In 2018 the award will be presented for the 7th time.

Speakers:

Jürgen Biesinger, EFA Executive producer

Vincent Lucassen, Under The Milky Way

Tuesday 15 May 2018

  • 9.30 European Documentary Network (EDN) - Moving Docs and the Media & Society initiative

Moving Docs is an innovative project to help documentaries travel across borders and find new audiences. The Media & Society initiative gathers many academics, media professionals & policy makers to prepare the European documentary sector for the future!

Speakers:

Paul Pauwels, EDN Director

Rea Apostolides, Producer/Coordinator of Moving Docs

  • 17:30 European Film Promotion: Discover the Spirit and the Diversity of Europe!

European Film Promotion (EFP) is a unique network of 38 member organisations from across Europe who each represent their national films and talent. Under the EFP flag, they team up on initiatives to jointly promote the diversity and the spirit of European cinema at key international film festivals and markets. Join this session to discover some of the EFP initiatives to promote and market European films outside of Europe and give the European film professionals access at key international festivals and markets.

Speakers:

Sonja Heinen, EFP Managing Director

Jo Mühlberger, EFP Deputy Managing Director, Producers on the Move

Wednesday 16 May 2018

  • 9:30 Vodeville: all VOD-services in one place

Vodeville is an online search tool helping film lovers find the films they want to see on VOD platforms available in Sweden. It is also a starting point for getting inspiration on what to watch next and offering an overview of the diversity of films available online.

Speaker: Anders Wilhelmsson, Marketing consultant, Vodeville

About Creative Europe MEDIA

The EU's Creative Europe MEDIA programme plays a crucial role in supporting Europe's audiovisual sector through the development, promotion and distribution of thousands of films/TV series as well as support to training programmes, film festivals, cinema networks or distribution platforms. Since 1991, the EU has been investing over €2.5 billion in European content, creativity and cultural diversity, helping European talents to work together across borders . Each year it supports around 2000 projects, including films, TV series, video games, training programmes, cinemas and much more.

* programme of events updated on 04/05/2018

Organiser
European Commission
Contact information