Don’t you think that the economic and technological potential of standards remains highly unexpressed? Don’t you think that ICT standards might get depressed soon? Don’t you think that the problem with an open and voluntary definition of interoperability lies upon the challenging communication of what standards are and why they are so important, with respect to the social challenges that the EU is facing today (here we specifically refer to standards in the fields of eHealth, eGovernment, Smart Cities, and IT Security)? ICT standards might be able to solve many of the major problems of the Universe, except communicating such an extraordinary ability.

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