The European Commission entrusted the European Audiovisual Observatory with a key pillar of the Digital4Culture initiative: setting up the first online Directory of European Films available on Video On Demand (VOD). The directory, launched on 16 April, aims at promoting transparency in the VOD sector and it is also intended to help increase the presence, visibility and circulation of European films.

Launch event - cutting of the ribbon

LUMIERE VOD - the first Directory of European Films - was launched on 16 April, at the Council of Europe, by Mariya Gabriel (EU Commissioner for Digital Economy and Society) and Thorbjorn Jagland (Council’s Secretary General) in the presence of Silvia Costa (MEP and Rapporteur for Creative Europe) and President of the ARP, film director Radu Milaileanu.

This initiative by the European Commission with the support of the European Audiovisual Observatory, aims to help professionals, public authorities and citizens to find out information about European films more easily as well as to know about their availability online in video-on-demand (VOD) services throughout the European Union.

Commissioner for Digital Economy and Society, Mariya Gabriel, said: “Europe is a major player in film production, therefore we must ensure that European films and other audiovisual works attract the audience that they deserve. LUMIERE VOD already covers more than 150 video-on-demand services and 35 000 European films. This is yet another important initiative aimed to ensure that European works of art and cultural heritage stay high on the political agenda."

Today, just 29% of films offered by VOD services in the EU are European. Moreover, there are no European-wide databases of films available on VOD, despite the fact that Europe is a major cinema player worldwide, with more than 18 000 films produced between 2007 and 2016 and a global production volume which has increased by 47% in 2017.

As part of the Digital4Culture strategy and the European Year of Cultural Heritage 2018, the overall aim of the new platform is to promote the visibility of European films online and facilitate access to them. Further to a roundtable organised in the context of the Cannes festival in May 2018, a number of organisations signed a manifesto demonstrating their support. After the presentation of a prototype last October, a beta version is now available.

A further improved version of LUMIERE VOD, also taking into account feedback from users, will be launched by the end this year. This tool could additionally provide an indication of the level of implementation of the quota of 30 % of European works for VOD services contained in the Audiovisual Media Services Directive (AVMSD) and thus contribute to the policy objective to ensure and increase the presence of European works in VOD services available in the European Union.

The launch of LUMIERE VOD was made possible thanks to the support of Amazon Prime Video, Ampere Analysis, Apple, CNC, EuroVOD, FilmDoo, Filmin, Filmtoro JustWatch, Kino Fondas, La Cinetek, La Pantalla Digital, Le, Mediathèque Numérique, Netflix, realeyz, uncut, UniversCiné, VOD Club,, Vodeville.

For more information see this factsheet and the video below.


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Pictures of the launch event