The Commission welcomes the progress achieved in improving the transparency of political advertising and public disclosure of such ads. The platforms’ efforts to ensure the integrity of their services, such as their actions against abusive use of bots and fake accounts, have helped to detect, debunk and close down manipulation activities targeting the elections. Google, Facebook and Twitter improved the scrutiny of ad placements to limit malicious click-baiting practices and reduce advertising revenues for purveyors of disinformation, for instance by taking down ads and closing ad accounts due to deceptive or inauthentic behaviour.
Notwithstanding these achievements, more still needs to be done by the platforms to effectively tackle disinformation. All platforms should intensify their cooperation with fact checkers in all Member States and empower users to better detect disinformation. Platforms should also make additional datasets available to the research community. The cooperation with researchers will enable a better detection and analysis of disinformation campaigns, a sound monitoring of the Code’s implementation and independent oversight of the functioning of algorithms.
Before the end of the year, the Commission will assess the effectiveness of the Code following its initial 12-month implementation period. This will cover all commitments of the Code including the signatories’ commitments to empower consumers and the research community.
More information on the Code of Practice on Disinformation.