Our ageing populations are drivers of economic growth. The European Commission addresses this opportunity.

Silver Economy Infographic

The EU has launched a number of measures to stimulate this market and to help the European industry (and SMEs in particular) to be in the driving seat. They include the Active and Assisted Living Joint Programme (AAL JP), the eHealth Action Plan, the European Innovation Partnership on Active and Healthy Ageing as well as dedicated parts of Horizon 2020 Societal Challenge 1 on Health, Wellbeing and Active Ageing.

The EU is also funding the Smart Silver Economy project. Its partners Technopolis Group, Oxford Economics and cbased are working with the European Commission in order to answer several important questions about the Silver Economy in Europe. This work will provide strategic information and data needed to establish a reference framework for the development of a Silver Economy Strategy for Europe, building on existing regional, national and industrial initiatives across Europe.

Silver Economy Infographic

EU Silver Economy Twitter account