Graphite, which we all know as a soft, black and dull material, is made up of independent, atomically thin sheets of GRAPHENE. Since graphene was first "discovered" a decade ago, we have learned that this material has extreme and peculiar properties with a staggering potential for new technologies. Researchers today are gearing up for this ultimate exploration of 'flatland', but how do we deal with a material that defies all conventions of how a material behaves? In his talk Peter will argue why this is such a big challenge, and why we absolutely have to try to overcome it.