To unlock the full potential of the EU data economy, the Commission is proposing a new set of rules to govern the free flow of non-personal data in the EU. Together with the already existing rules for personal data, the new measures will enable the storage and processing of non-personal data across the Union to boost the competitiveness of European businesses and to modernise public services in an effective EU single market for data services. Removing data localisation restrictions is considered the most important factor for the data economy to double its value to 4% of GDP in 2020.

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