The "MEDIA International" preparatory action explores ways of strengthening cooperation between audiovisual industry professionals from the European Union and third countries on a reciprocal basis. With a budget of €5 million for funding projects in 2009, approved by the European Parliament in December 2008, MEDIA International is now in the second of its three year duration. Cooperation is expected to bring more diverse audiovisual products to European and international markets and create new business opportunities for audiovisual professionals from Europe and around the globe. Media International runs in parallel to the existing MEDIA 2007 programme which supports the EU film industry.