The third edition of the Digitising European Industry Stakeholder Forum took place in Madrid from the 13th to the 15th of November 2019.

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About the event

The Stakeholder Forum is a public event organised on a yearly basis by the European Commission and one Member State within the context of the Digitising European Industry initiative (DEI). In coordination with the Spanish Ministry of Industry, Trade and Tourismm this year's edition focused on “Artificial Intelligence and Digital Innovation Hubs - beyond 2020"

Artificial Intelligence is already showing its potential to tackle long-term challenges and to provide cost effective solutions. European policies are prioritising such potential through the support of Digital Innovation Hubs, industrial partnerships and a variety of additional initiatives that include funding instruments and other opportunities. On the other hand, ethical implications and legislative initiatives are receiving a prominent position in policy projections beyond 2020.

As Artificial Intelligence (AI) applications are quickly becoming a core element of many industrial environments, the upcoming Horizon Europe and Digital Europe programmes are shaped to strongly support investments for the development and widespread deployment of digital technologies. Discussions unfolded around the ways in which digital transformation is shaping industry around Europe and how such transformation can be channeled towards a strong and innovative industrial ecosystem.

The event provided an opportunity for different actors involved in the digital value chain to share experiences, exchange best practices and discuss the future of EU digital industrial policy. Among them were representatives from Member States and regions, national initiatives for digitalisation, industry, SMEs, academia, Digital Innovation Hubs and research and technology centres. Between keynote speeches and participatory discussions, the event offered the  possibility for online feedback provision.

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  • Khalil Rouhana, Deputy Director-General, DG Connect, European Commission
  • Reyes Maroto, Spanish Minister of Industry, Trade & Tourism
The future of European Industry is digital
Moderation by Raúl Blanco Díaz, Secretary General for Industry and SME, Spanish Ministry of Industry, Trade & Tourism
  • Khalil Rouhana (DG Connect, European Commission)
  • Lina Galvez Muñoz (Member of the European Parliament)
  • Luis Abril Mazuelas (Indra Sistemas)
  • Ilona Lundström (Finnish Ministry of Employment and Economy)
  • Thomas Hahn (Siemens)

The rise of Artificial Intelligence: Opportunities for Industry
Panel Introduced by Lucilla Sioli, Director for Artificial Intelligence and Digital Industry, European Commission
Moderation by Monica Valle, Founder and director of Bit Life Media
  • Jean-Luc di Paola Galloni (ARTEMIS-IA and VP Valeo)
  • Zdenka Lenartová (slovak.AI)
  • José María Lucía (EY España)
  • Christian Bartsch (KraussMaffei)
  • Juan Carlos Coma (ATOS)



Artificial Intelligence for industry: putting ethics into business practice
Panel Introduced by Lucilla Sioli, Director for Artificial Intelligence and Digital Industry, European Commission
Moderation by Monica Valle, Founder and director of Bit Life Media
  • Richard Benjamins (Telefónica)
  • Meeri Haataja (Saidot)
  • Joanna Goodey (High-Level Expert Group on AI)
  • Aida Ponce (European Trade Union Institute)
  • Moisés Barrio (Spanish Council of State)

Parallel Sessions
Digital Innovation Hubs - success stories

The session is co-organised with the DIHnet network
Session introduced by Matthias Kuom, European Commission

Presentation of the I4MS Disruptors Award winners by Sanyu Karani (I4MSGo / Co-Founder at FundingBox) for best Application Experiment within the I4MS initiative

Parallel Sessions
Digital Innovation Hubs - success stories

Panel discussion with SMEs and DIHs that participated in the Champions Challenge moderated by Mayte Carracedo (I4MSGo coordinator / FundingBox)


Presentation of the finalists of the Digital Innovation Hub Champions Challenge 2019 and the best DIH of 2019 by Begoña Sanchez (DIHNET / TECNALIA Research & Innovation)

Investments for the digitalisation of industry
José Bayón López (Empresa Nacional de Innovación, S.M.E., S.A., Spanish Ministry of Industry, Trade and Tourism)
Christian Dubarry (Bpifrance)
Shiva Dustdar (Innovation Finance Advisory, European Investment Bank)
Evita Feldberga (Latvian Ministry of Economy)
Jorge Portugal (COTEC Portugal)
Roi Rodriguez de Bernardo (FundingBox, AI4EU, DIH2, RobotUnion)
Pekka Sivonen (Business Finland)
Parallel Sessions
AI infrastructure for industry: towards a common European ecosystem

Panel Introduced by Svenja Falk, Accenture and Ernst Stoeckl-Pukall, German Ministry of Economics and Energy
Moderation by Arian Zwegers, European Commission

Artificial Intelligence in Digital Innovation Hubs
Opening speech by Victor Negrescu, Vice-Rector of the Romanian National University of Political Studies and Public Administration
Moderation by Mariusz Baldyga, European Commission
  • Giovanna Galasso (PwC)
  • Massimo Pellegrino (New Ventures Leader and Global Ethical AI Leader, PwC)
  • Valentina Ivanova (DIGIHALL)
  • Paolo Dario (The BioRobotics institute)
  • Filippo Lulli (Turf Europe)
  • Robert Ginthör (Big Data Lab bei Know-Center)
  • Gilbert Steger (Reval)
  • Florian Mohr (German Research Center for Artificial Intelligence)
  • Adam Olszewski (HPC4 Poland)
  • Holger Pfeifer (Munich Innovation Hub for Applied AI)
  • Fintan Buckley (Ubotica Technologies Limited)
Keynote: A Smart Industry policy in the Netherlands, and future outlook on synergies between Smart Industry and European investments in DIHs
  • David Pappie (Director TopSectors and Industry Policy at Dutch Ministry of Economic Affairs and Climate Policy)

Working and investing together for the digitalisation of industry

Panel Introduced by Max Lemke, Head of Unit for Technologies and Systems for Digitising Industry and Ulla Engelmann, Head of Unit Advanced Technologies, Clusters and Social Economy, European Commission



Keynote: EU programmes in support to industry’s Competitiveness: the future Horizon Europe and Digital Europe programmes
Innovative applications of Artificial Intelligence in industry and services
Panel introduced and moderated by Sandro D'Elia, European Commission
Parallel Sessions
Digital Innovation Hubs in the Digital Europe Programme Participatory feedback session

This session will be introduced and moderated by Anne-Marie Sassen, Deputy-Head of Unit for Technologies and Systems for Digitising Industry and Gabriel Rissola, policy officer JRC, European Commission


Reference Testing and Experimentation facilities for AI powered applications in the DE Programme

Panel moderated by Cecile Huet, Deputy-Head of Unit for Robotics and Artificial Intelligence, European Commission
Sander Janssen (University of Wageningen)
Manuella Portier (CAP Digital)
Stefano Stramigioli (University of Twente)