In May 2015, the European Commission presented a strategy to create a Digital Single Market where people and businesses can make the most of what digitisation offers. This includes EU actions to support platform-based collaborative economy projects.A good example of this is La Ruche qui dit Oui !, an innovative collaborative platform-based business where people can buy fresh food directly from local producers.
The platform La Ruche qui dit Oui ! (namely ‘the beehive that says Yes!’) enables a fairer distribution of local food while developing community interaction between food producers and consumers locally. Farmers can propose their products on the online platform where consumers can choose, order and pay centrally.