In the context of the Berlinale (the Berlin International Film Festival), the team of Creative Europe MEDIA met different stakeholders in order to improve collaboration and advance in ongoing projects.

Roundtable on the European Film Directory

Film Festival networks: exploring avenues for collaboration

On 9 February, Creative Europe MEDIA organised a roundtable aiming to showcase and discuss good examples of collaboration and networking among film festivals. Lucia Recalde, representing the European Commission, opened the debate by stressing that MEDIA support to festivals aims to encourage collaboration, both at cultural and economic level. This collaboration should be open for festivals to have the choice of selecting partners, common projects and joint activities in order to tailor a model of cooperation that suits their needs.  

After the presentation of the report "Mapping of collaboration models among film festivals" by Tanja C. Krainhöfer – which shows the evolution of the different collaboration models –, participants shared examples of collaboration models linked to marketing, digitalisation or film education, and others related to educational programmes in partnership with other organisations, such as cinema museums, publishing houses or film institutes.

Among the ideas proposed to boost this cooperation, participants agreed on the need of encouraging mobility of staff, sharing know-how and technology, and increase the collaboration both in audience development and throughout the whole value chain to connect festivals to cinemas and to VOD platforms. These actions would lead to bigger impact, to the possibility of supporting more festivals, and to a greater success in bringing the audiences together.

Market Access roundtable: improving the system for a greater impact

On the same day, Creative Europe MEDIA also organised a roundtable to establish a debate between market access stakeholders and the European Commission on how to improve the current funding framework. The meeting was a good occasion for stakeholders to voice their ideas and raise their concerns, in particular regarding the difficulty of long-term planning against the background of yearly calls for proposals. The budget constraints and high cost-efficiency requirements were some of the messages passed on by the Commission.

In addition, participants mentioned the potential of markets to positively contribute to the audiovisual ecosystem and discussed how communication and collaboration agreements could be developed in order to make the most of film projects and support talents.

European Film Directory: giving visibility to European films

On 11 February, a roundtable on the European Film Directory gathered most of the signatories of the Cannes manifesto with the aim of discussing the launch of the pilot project in April. As part of the Digital4Culture strategy and the European Year of Cultural Heritage 2018, the directory will promote the visibility of European films online and facilitate access to them. Click here to know more.

MEDIA on gender: what data tells us

Also on 11 February, MEDIA gathered around 30 stakeholder representatives to discuss gender balance on the audiovisual and film industries. This roundtable was the occasion to stress the European Commission’s (EC) commitment to promoting the role of women and taking them to the next level in culture, art and film. The EC has taken a lead in transparency and has published a brochure that was presented at the meeting. The document shows that projects submitted by women have higher success rates relative to the (lower) number of applications, but that success rate needs to be increased across the board.

Eurimages presented their gender equality strategy adopted in 2017 and promoting gender mainstreaming, and the European Audiovisual stressed on the importance of monitoring and shared some ideas on how to measure the gender gap.

The discussion among stakeholders touched upon the barriers and prejudice that women face, but also offered a range of pathways that should be put in place: mentoring and gender budgeting were some of them.