A study was undertaken to identify the skills needed in the audiovisual sector, evaluate the contribution of the Creative Europe MEDIA Training Actions to closing skills gaps, formulate recommendations and cross-check with policy goals.
One of the priorities of the Creative Europe MEDIA programme is to facilitate the acquisition and improvement of skills and competences of audiovisual professionals and the development of networks. These skills include financial management and the use of digital technologies to ensure the adaptation to market development, testing new approaches to audience development and testing of new business models. To that end, the programme provides support for MEDIA Training Actions promoting the acquisition and improvement of skills and competences by audiovisual professionals, knowledge-sharing and networking initiatives, including the integration of digital technologies, innovative business models and financing.
The main objectives of this study have been to: a) identify the skills needed in the audiovisual sector; b) evaluate the relevance, efficiency and effectiveness of the current MEDIA Training Actions in contributing to closing skills gaps; and c) formulate recommendations.
The main findings are that the Training Actions are unique, highly valued and effective. They address a range of skill needs and support a diversity of nationalities. Learning is highly personalised, individualised and relational, with a heavy emphasis on collaboration with other participants and experts. Participants are supported to take forward projects such as new scripts or productions. Training Actions deliver the intended impact on participants, including improved skills, access to market, contacts and networks.
A number of recommendations were made to adjust the focus of the training actions in order to closely support our policy goals, such as innovation and reaching out to young audiences. Also, more efforts should be made to ensure regionally diverse expertise in the project evaluation process in order to better reflect the needs across the EU. It is also suggested to make the Training Actions sustainable without EU funding and more widely available to audiovisual professionals.
The results of the study are used in the adaptation of the training scheme of Creative Europe MEDIA programme and form part of the mid-term review of the programme.