The Commission will broker a new Alliance to better protect children online, as part of its efforts to encourage industry to develop codes of conduct to support the implementation of the EU's updated audiovisual rules.

As announced on 25th May, the Commission will broker a new Alliance to better protect children online, as part of its efforts to encourage industry to develop codes of conduct to support the implementation of the EU's updated audiovisual rules.

Commissioner Oettinger will invite CEOs of leading ICT and media companies and NGOs to engage in a self-regulatory process to tackle harmful content and behaviour online. The initiative will also build on the best practice developed in the context of the dialogue with Facebook, Twitter and Google on the upcoming code of conduct to tackle hate speech online.

The Alliance will build on the work of the CEO coalition to make the Internet a better place for kids.  The CEO coalition was set up in 2011 and had focused actions, with a mandate limited in time. This initiative raised significant support and visibility on online safety issues, leveraged tangible effects in organisations and fostered collaboration across the whole-industrial value chain.

Since 2011, the presence of children in the digital world has increased, especially for younger children who go online at ever younger ages, and technologies evolve rapidly.  

These new digital realities need a reinforced approach to bring together old and new players, working  on a sustainable way of ensuring children are safe online able to respond  promptly to new risks and opportunities.