The Commission unveiled on 19 April its plans to help European industry, SMEs, researchers and public authorities make the most of new technologies. While many parts of the economy have been quick to take up digital technologies and processes, European industry across sectors and regardless of a company's size must fully use digital opportunities if it is to be globally competitive.

Europe will only be able to maintain its leading role if the digitisation of the industry is successful and fast. It requires a joint effort across Europe to attract the investments we need for growth in the digital economy - 
Günther H. Oettinger, Commissioner for Digital Economy & Society

Traditional sectors and SMEs are particularly lagging behind in their digital transformation. Recent studies estimate that the digitisation of products and services will add more than €110 billion per year in revenue for European industry in the next five years. 
The goal of the EU’s first industry-related initiative of the Digital Single Market package is to ensure that Europe is ready for the growth in the emerging markets for future digital products and services. This will require sustained and coordinated investment from the public and private sectors.

Brochure: "Digitising European Industry"