Brainport region -Eindhoven, Helmond and around- was rewarded last friday the 'smartest region of the world' in New York by the Intelligent Community Forum (ICF) under the theme Health & ICT. This is one more example of the added value that regions can have in boosting innovation. To drive further growth, Brainport created a project called Brainport Health Innovation (BHI). Its goals are to foster increased well-being for the elderly and chronically ill, to reduce healthcare costs and increase productivity, and to do so while generating economic opportunities for the region.