The European Commission, Turkey and the Council of Europe organise this event that will focus on the modernisation of Europe's audiovisual policy with participation of media stakeholders in the Western Balkan countries and Turkey. It will highlight the new Audiovisual Media Services Directive that entered into force on 19 December 2007. This seminar will address a growing demand for information on this Directive and the digitalisation of television as the most salient elements of the modernisation of European audiovisual policy in candidate countries and potential candidate countries to the EU.