The study on the “Effectiveness of self- and co-regulation in the context of implementing the Audiovisual Media Services Directive (AVMSD)” has been carried for Directorate General Communications Networks, Content and Technology (DG CONNECT), of the European Commission.

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In the context of the impact assessment of the AVMSD, this study analysesthe self- and co-regulatory schemes on protection of minors from harmful audiovisual content and on audiovisual commercial communications in the EU.  It covers both television broadcasting and in on-demand audiovisual media.

The self-and co-regulatory schemes are evaluated using the EU Principles for Better Self- and Co- Regulation. Generally, self- and co-regulation is considered a dynamic, flexible regulatory approach for regulating a changeable field such as audiovisual media.

A main finding is that the regulatory processes for self- and co-regulatory schemes are often not formalised or established explicitly. In many cases, schemes do not have formal objectives, monitoring processes or evaluations. Consumer complaints mechanisms are used instead to estimate the performance of the self-and co-regulatory schemes. Four best practice cases were selected based on the criteria of effectiveness and of stakeholder acceptance. These best practice examples confirm that effective self- and co-regulation schemes, which fulfil the essential criteria of well-functioning self and co-regulation can be very effective. 

Final Report

Executive summary - EN - FR