This workshop is part of the activities planned within the Working Programme 2006 and is aimed at sharing the findings of the Agency in the field of Awareness Raising with the Member States. The workshop on Awareness Raising aims at policy makers responsible or involved in Awareness Raising activities in their countries. Through a combination of presentations, case studies and panel debates, participants will further explore cutting-edge topics, key issues and emerging good practices in the Awareness Raising field. Particular attention will be given to private public partnerships, SMEs, recent and successful government collaborative initiatives with ISPs aimed at raising awareness among users, metrics for evaluating effectiveness of awareness programmes.