Media literacy includes all technical, cognitive, social, civic and creative capacities that allow a citizen to access the media, to have a critical understanding of the media and to interact with it. All these capacities enable the citizen to participate in the economic, social and cultural aspects of society as well as to play an active role in the democratic process. "Media" is to be understood in a broad way: including all kind of media (television, radio, press) and through all kind of channels (traditional, internet, social media).
A proposal for funding under the pilot project should have clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy. It should propose an adequate mixture of tools and activities to achieve those objectives. These could include:
- Projects which facilitate a more structured analysis of disinformation propagation, with effective coordination between different countries involved in the fight against misinformation.
- Innovative campaigns aimed at helping social media users to exercise critical thinking and responsibility, exploring, for example, how to harness the power of social media influencers with the aim of educating social media users in critical evaluation techniques;
- Multilingual online material and interactive tools to improve the capacities of citizens to acquire a critical understanding of information/images accessed via social media and how to interact with it;
- Dissemination of best practice, for instance through conferences, workshops, on-line platforms and/or training programmes;
- Any other relevant innovative activities aimed at developing citizens' ability to dtinguish information from propaganda and fake news, to deconstruct media communication or any other capacity related to critical thinking towards the media;
- Activities involving local communities or networks to tailor and make accessible some of the above tools to minorities, people with limited formal education, digital immigrants (50+) or people at risk of being socially marginalised.
The Commission invites applicants to identify and extend existing good practice and to test innovative actions which do not duplicate activities undertaken by other entities.
The deadline to submit a proposal is 8 December 2017.
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