Media literacy concerns different media (broadcasting, radio, press), different distribution channels (traditional, internet, social media) and addresses the needs of all ages. Media literacy is also a tool empowering citizens as well as raising their awareness and helping counter the effects of disinformation campaigns and fake news spreading through digital media.
The recently revised Audiovisual Media Services Directive (AVMSD) strengthens the role of Media literacy. It requires Member States to promote and take measures for the development of media literacy skills (Article 33a). In view of the central role played by video-sharing platforms in giving access to audiovisual content and the resulting societal responsibility, the revised AVMSD also obliges video-sharing platforms to provide for effective media literacy measures and tools. Moreover, platforms are required to raise users’ awareness of these measures and tools (Article 28b).
The European Commission brings together media literacy stakeholders in an Expert Group on Media Literacy which meets annually to:
- identify, document and extend good practices in the field of media literacy;
- facilitate networking between different stakeholders, with the aim of cross-fertilisation;
- explore synergies between different EU policies and support programmes and media literacy initiatives.
European Media Literacy Week
A high level of media literacy is a key factor to enable citizens to make informed decisions in the digital age. Media literacy is a pre-requisite for a vibrant, modern democracy. The European Media Literacy Week is an initiative by the European Commission to promote media literacy skills and projects across the EU. In 2019, the European Commission will host the inaugural iteration of the European Media Literacy Week.
In the context of this event, media literacy stakeholders at national level are encouraged to organise their own events during or around this Week, to celebrate and discuss media literacy.
European Media Literacy Awards
As part of its European Media Literacy Week, the European Commission is opening a call for applications from inspiring and/or impactful projects in the field of media literacy. The best applicants will be invited to Brussels to compete for three Awards at the high-level conference of the European Media Literacy Week.