The European Commission will have a strong presence this year at Hannover Messe, the world's leading trade fair for industrial technology. A high-level conference presents concrete actions at EU-level to support the digitisation of European industry in the context of the Digital Single Market and a pavilion showcases EU-funded projects.

Hannover Messe is one of the world’s most important industrial tradeshow and largest capital goods exhibition; it has been held in the German city of Hannover since 1947.

From 25 to 29 April 2016, Hannover Messe is the place to be for all political and industrial leaders seeking to address the challenges of digital transformation of industry in Europe.

Vice-President Šefčovič in charge of the Energy Union, Commissioner Günther Oettinger, in charge of the Digital Economy and Society, Commissioner  Cecilia Malmström in charge of Trade, Commissioner Elżbieta Bieńkowska , in charge of Internal Market, Industry, Entrepreneurship and SMEs and Commissioner Carlos Moedas in charge of Research, Science and Innovation will attend Hannover Messe 2016 and will participate in high level discussions with European and US representatives of industry and policy. 

In particular, the European Commission will focus on the package of initiatives and concrete actions to maximise the growth potential of the digital economy at EU-level and for wider integration of digital innovations in all sectors of European industry.

Topics concerning transatlantic collaboration in digital transformation will be also discussed with high level representatives of USA, this year's Hannover Messe partner country.

High level conference “Digitising European Industry: Reaping the full benefits of the Digital Single Market”

The high-level conference, chaired by Commissioner Oettinger, will take place on Monday 25 April 2016 from 14:00 to 17:30, in Pavilion P37, Nord/Lb Forum.
The conference will present the Digitising European Industry package. Commissioner Oettinger will discuss with ministers and industrial leaders the challenges of digital transformation of industry in Europe and how this EU initiative can help speed up this process. The focus will be on partnerships, innovation hubs and standardisation to boost Europe's digital innovation capacities.

During the first session, Commissioners Oettinger, Bieńkowska and Moedas, together with high-level industry representatives will discuss the political and industrial perspectives on the European strategy for the digitisation of industry.

In the second session, Commissioner Oettinger and Penny Pritzker, US Secretary of Commerce will look at the EU and US views on the digital transformation of industry. A panel discussion will present the industry views, on both sides of the Atlantic.

Have a look at the provisional programme of high-level conference "Digitising European Industry", to find out the timing and the titles of the sessions, as well as the names of the participants.

EU Pavilion at Hannover Messe: EU invests in digitising industry

Under the slogan "EU invests in digitising Europe", small and medium size companies, partners in EU-funded projects will showcase their results in Hall 7, stand E04, the EU pavilion at Hannover Messe.  

Organised in four clusters, the EU pavilion will demonstrate success stories, showing the EU strong ambition to help small and medium-sized companies digitise their business.

Visit our stand to have the opportunity to see Koenigsegg One:1, the Megacar. It is the first homologated electric-powered production car in the world with one Megawatt of power and an astonishing 1:1  hp-to-kg curb weight ratio. Also, you will be able to see the High Performance Computing cloud-based simulation platform over which most of the Koenigsegg One:1 aerodynamics have been developed.

MARS, the farmer robot, will also be at the stand. MARS is a robot able to autonomously collaborate with the farmer to plant corn. Visitors will be able to control (via a cloud-based app), plan and organise a (virtual) robot activities, just the way a farmer will do in the future.

Interested in approximately 400 hours of free consulting with robotics experts from all over Europe? Visit ROBOTT-NET, to find out how you could become one the 64 European companies to benefit of a voucher.

For more info on all exhibitors, check our online catalogue and don’t hesitate to come and talk directly to our experts.

The highlights for journalists document is a helpful reference for all journalists interested in the European Commission's activities at Hannover Messe.