The EU trust mark is a logo which tells users that they can trust a certain service online to carry out their online transactions in a safe, convenient and secure way.

The EU trust mark gives the assurance that the providers of electronic trust services and the trust services offered by them are qualified and comply with the rules set out in the eIDAS Regulation, thus ensuring a high quality which is regulated throughout the EU.

As of 1 July 2016, all trust service providers, who have received the qualified status in line with the eIDAS Regulation, can use the EU trust mark to indicate in a simple, recognisable and clear manner the qualified trust services they provide.

The design of the EU trust mark logo was selected based on a competition organised by Commission for students of art and design from the Member States. The trustmark had to be simple, original and clever, and convey a sense of trust and reassurance. After a jury of experts selected the three best proposals, an online consultation was held from 14 October to 14 November 2014. The proposed logo chosen by the majority of the website's visitors over that period and endorsed by a final jury, was selected as the new EU trust mark for qualified trust services by the Commission Implementing Regulation (EU) 2015/806 of 22 May 2015.

The rules for the use of the logo, as well as the specifications relating to the form of the EU trust mark for qualified trust services are set in the eIDAS Regulation and the above mentioned Implementing Regulation.

Further explanation and practical guidance can be found in the user manual and frequently asked questions.

You can download the EU trust mark logo and choose your preferred format.