The Digital Single Market Strategy will maximise the growth potential of the European Digital Economy and of its society, so that every European can enjoy its full benefit.

The economy and society of Europe need to make the most of digital. 47% of the EU population is not properly digitally skilled, yet in the near future, 90% of jobs will require some level of digital skills.

To maximise growth The Commission will:

Address barriers in the European Data Economy

The Commission has published a legislative proposal to ensure the free flow of non-personal data by tackling data localisation restrictions and making it easier to switch cloud service providers. It will also explore possible solutions to a number of legal uncertainties emerging in the data economy, such as access to and transfer of non-personal machine-generated data, data liability, interoperability and standards.

The Commission has also launched a European Cloud initiative, covering certification, switching of cloud service providers and a research cloud (see Cloud Computing contracts).

Define priorities for standards and interoperability

The Commission is concentrating on standards and interoperability critical areas to the Digital Single Market, such as health, transport, planning and energy.

Support an inclusive digital society

An inclusive digital society is one where citizens have the right skills to seize the opportunities of the digital world and boost their chance of getting a job.

A new e-government plan will also connect business registers across Europe, ensure different national systems can work together, and that businesses and citizens have to put their data "once only" to public administrations. The "once only" measure will potentially save around EUR 5 billion per year by 2017.

See the Commission priority on the Digital Single Market.