The aim of this session is to explore medium term trends in e-commerce and the evolving role of online platforms. This exploration should highlight and identify both opportunities and challenges from the perspective of the Digital Single Market.


28 September 2016 | Workshop 2 | Sheraton Hotel (Ballroom 2)

You can watch the recording of Workshop 2 on DSM Youtube

14:30 to 15:45
Panel 1 | Future trends in e-commerce

The first panel "Future trends in e-commerce" will focus on the revolutionary changes in the e-commerce space over the next 2-5 years. An interactive session would discuss how regulators can best support the coming change.

Speakers will make a presentation on the most revolutionary changes they expect in the next 2-5 years in their segment of e-commerce. Following the presentations the speakers will be invited to answer questions from the moderator and the audience. Participants will be asked to reflect how the regulators can support these changes.

Topics which will be covered in a discussion with speakers and the audience include:

  • What is the relevance of emerging e-commerce trends for policy making?
  • What is the impact of mobile e-commerce and use of locational data?
  • How can we enable home grown EU-wide market places and e-commerce solutions to emerge?
  • What policy framework will be conducive to this?
  • What are the lessons / best practices from 3rd countries?


Marlene ten Ham (E-Commerce Europe)


15:45 to 16:00
Coffee break
16:00 to 17:15
Panel 2 | The changing role of online platforms

In the second panel "The changing role of online platforms" we will discuss with six panellists from online platforms, think-tanks and academia how the role of online platforms is likely to change in the future. The panel would start with a round of opening statements, a moderated Q&A from the audience and a 15 minutes summary.

This session will focus on the role of online platforms as gateways to an ever larger set of services, goods and information. An interactive panel discussion will focus inter alia on innovation, the importance of data, and fairness in online platforms.

The topics to be discussed include:

  • What are the next sectors likely to be revolutionized by online platforms and digital marketplaces? Where do the opportunities for European platforms lie?
  • What will be the impact of the Internet of Things on the future evolution of online platforms? Which types of new services will emerge? (connected objects, connected cars, e-health, smart cities etc.),
  • How important is the role of data as a catalyst for the creation of new services and a source of competitive advantage? Will the notion of privacy need to change?
  • Are relations between online platforms and producers / businesses using platforms balanced? In which direction are they likely to evolve?


Werner Stengg (European Commission)


17:15 to 17:30

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