The European Union has delivered on its promises of a Digital Single Market for more growth and jobs, where citizens, businesses, and public administrations have new working and living opportunities in a safe and inclusive way, providing fair access to digital goods, content and services with free flow of data in full control over personal data. These deliveries have translated into concrete and tangible benefits for European citizens.

Since the beginning of the Juncker Commission in 2014, 30 legislative proposals on the Digital Single Market were made. As we reach the end of the mandate, 28 of these legislative proposals have been agreed upon by the co-legislature. These include digital policies on connectivity, e-commerce, media, copyright, trust, cybersecurity, data, eGovernment and more. These are having a real impact on people’s lives by, for example, making it easier to buy and sell products across borders or cheaply call family and friends from abroad.


The #DigitalYou campaign will highlight, in six weeks, how the European Union has made the Digital Single Market a reality for citizens, consumers and businesses throughout the Union. 

Week 1: Digital Culture

From updating rules applicable Audiovisual Media Services, to the Europeana digital media library, to supporting European creative media through the MEDIA programme, the Digital Single Market has boosted European Digital Culture in many ways. 

Key takeaways include: 

  • The protection of European cultural diversity
  • The portability of digital content across borders
  • The promotion of European digital heritage

Learn more about Digital Culture

Week 2: Digital Future

Digital technologies know no borders; innovation and communication is global, in real time, and pervasive throughout all aspects of our communities. There are many prevalent technologies coming, for example artificial intelligence (AI), blockchain (cryptography) and quantum.

Key takeaways include: 

  • The EU's supercomputing ambitions
  • The EU's draft AI ethics guidelines
  • The Blockchain partnership established between Member States
  • Europe's Digital Innovation Hubs

Learn more about Digital Future

Week 3: Digital Life

Digitising the interaction with and between public organisations helps to reduce administrative burden and to make the service faster, cheaper and more tailored to the users. Digital can simplify interactions with public authorities and improve the quality of public services.

Key takeaways include: 

  • eGovernment - the once only principle
  • eHealth - secure acccess to health data across borders; personalised medicine; empowered patients
  • Digital Skills - A skills agenda to bridge the digital skills deficit
  • Smart Mobility - Connected and Automated Mobility across borders

Week 4: Digital Trust

Key takeaways include: 

  • eIDAS - electronic identification and trust services to enable secure and seamless electronic interactions between businesses, citizens and public authorities
  • Disinformation - the European Commission is taking steps to ensure greater scrutiny of advertising placement, and to address bots and fake accounts
  • Cybersecurity - A package of measures to scale up the EU's resilience to cyber attacks has been adopted
  • Data Protection - The EU has introduced measures that make Europe the front-runner in personal data protection

Week 5: Digital Shopping

The Digital Single Market has made it easier for consumers and retailers to buy and sell online.

Key takeaways include:

Week 6: Digital Connectivity

The Digital Single Market has taken steps to improve connectivity throughout the EU and ensure citizens' participation in the digital economy and society.