The program aims at encouraging society to use government e-services and to ensure that maximum wide population is informed about online services offered by the government and the benefits of Eid. It will be implemented during the period 2018 to 2020.

The Program involves the development of “Digital friendly” visual identity, extensive information and training activities as national and regional informational events, as well as training of at least 6000 national and local government officials (librarians, teachers, public servants) and journalists. It aims to provide them with better knowledge of digital solutions so they can further assist clients who are accustomed to receiving on-site services to try their services digitally.

In order to promote a better understanding of digital solutions life situation descriptions are developed, which includes video tutorials for the implementation of e-services.

The program includes complete and integrated advertising, marketing and public relations activities — online channels (social media, online newsletters, infographics and banners) and offline channels such as print-out materials (posters, flags and stickers, info triangle, info pages), events, press articles, TV and radio commercials.

The program involves communication on more than 500 e-services and orchestrate cooperation of more than 30 government institutions.

Success factors

Project interim results are available (in Latvian)

The main benefit of the initiative is to make not only the communication and adverts, but to realize extensive training of the persons who can give an advice or help to "try first time" for the clients who are accustomed to receiving on-site services. Also the big impact is to train teachers, so we can raise the new digital skills educated generation.

Organization details

Name of the organization
Ministry of Environmental Protection and Regional Development of the Republic of Latvia
Website of the organization
Contact person
Liene Strazdiņa