Diego Piacentini is the Digital Champion of Italy
Diego Piacentini is the Digital Champion of Italy. He is the Commissioner for the implementation of the Digital Agenda, and his priorities are building the "operating system" of Italy, making public services and information accessible.


teamdigitale [at] governo [dot] it

Page Contents


Diego Piacentini has started in August 2016 a new activity: working pro-bono for two years for the Italian government and helping with the digital transformation of the public administration.

He is currently on a leave from Amazon.com, where he has worked for 16 years in Seattle as Senior Vice President of the International Consumer Business. He was a key member of the executive team and responsible for all international retail operations in Europe, Japan, China and India.

Mr. Piacentini early in his career joined Apple Computer Italy in 1987. Ten years later he was promoted to the post of General Manager and Vice President for Apple Europe.

Diego is on the Board of the Maasai Association, supporting education and health initiatives in Kenya and an investor in Unitus Seed Fund, a seed-stage venture investment fund based in Bangalore and Seattle that invests in startups innovating for the masses in India.

He is a prominent mentor of Endeavor Global and is a board member of Endeavor Italy which he helped launch in 2016. He is also member of the Expert Advisory Group (EAG) established to provide strategic guidance on the OECD’s 2-year, multidisciplinary project on Going Digital: Making the Transformation Work for Growth and Well-being. This project aims to help policymakers better understand the digital revolution that is taking place across different sectors of the economy and society as a whole.

Diego holds a degree in Economics from Bocconi University of Milan and was awarded "Bocconiano dell’anno" in 2010.

What are his priorities?

His main priorities as Digital Champion are the following:

  1. Building the "operating system" of Italy: the blocks upon which services for citizens and enterprises can be provided.
  2. Making public services for citizens and businesses accessible in an easy manner, via a "Mobile First" approach and using the "Once Only" Principle.
  3. Opening up and sharing information.