The Directorate supports the development of a competitive European audiovisual and media industry able to reach out to new audiences and thrive in the Digital Single Market. The Directorate ensures that the audiovisual and copyright legislative frameworks are fit for purpose in the digital era and promote the circulation of works across borders and reward innovation. Through support actions it fosters the creation, distribution and promotion of European works across Europe and beyond. It supports research on new technologies and services resulting from convergence and social media in any device and mobile environments
The Directorate promotes the freedom and pluralism of the media, protection and consumers, minors and cultural and linguistic diversity. It contributes to this goal through its legislative framework and by complementing the activities of the Member States by monitoring the threats to media independence and journalists across the EU. The Directorate promotes Europe's cultural diversity and production of news on European affairs with a European perspective.