The mission of the unit is to support the European audiovisual industry. Through Creative Europe MEDIA, it supports the EU film and audiovisual industries in the development, distribution and promotion of their work as well as the creation of innovative and artistic digital content for video games. The unit is also entrusted with developing a pan-European media environment. To this end, it promotes media coverage of EU content across different sectors, such as television and radio. This is currently done in partnership with the TV broadcaster Euronews, the pan-European radio network Euranet Plus and the European Audiovisual Observatory.