As EU citizens are viewing audio-visual content not only on TV sets, but also on tablets and smartphones, our traditional distribution systems need to rise to the challenge of delivering an ever increasing choice and quality with limited spectrum resources.

At the doorstep of 5G, we are already watching more and more high-quality videos both at home and on the move, on foot, on public transport and in increasingly autonomous vehicles. Innovation is connecting people and objects alike, and novel wireless services will become common place and of growing economic importance.

Technology-driven innovation calls for smart regulation bridging the present and the future. Broadband, broadcast, audiovisual are becoming convergent domains in the digital age. So is their spectrum use. The Commission's strategy for the sub-700 MHz band is to safeguard the development of broadcasting and also to allow innovators to invest and drive benefits and efficiency.

On 2 September in Espoo, Finland, the Finnish public broadcaster Yle, in cooperation with industry players, demonstrated mobile supplemental downlink technology in the UHF band. The demonstration had the purpose to show how digital terrestrial television and this new technology can coexist and limit the risk of interference, in particular across national borders.

It can be used by broadcasters to boost their reach towards connected devices. Broadcasters can develop their business case towards more personalised media services, more diverse viewing habits as well as targeted advertising.

It demonstrates how spectrum can be used more efficiently. This solution is in line with the Commission's proposal to enable downlink-only flexibility below 700 MHz alongside with traditional terrestrial TV.

Qualcomm, Nokia and Yle have shown to policy-makers and industry that a flexible solution can work. Europe should timely adopt its future-proof solution for this valuable spectrum to deliver next-generation audiovisual and 5G services. One setting priorities while allowing downlink flexibility. One ensuring co-existence and convergence of today's and tomorrow's wireless services. One giving an outstanding win-win model for others to follow.

This was an interesting event and I am happy to see solutions working in practice so innovation thrives quickly in Europe.