Third reporting on the application of the Audiovisual Media Services Directive (AVMSD) (2014-2019)
The staff working document looks at the application of the Directive 2010/13/EU, while referring, where appropriate, to the main changes brought about by the 2018 revision., The report confirms that the Directive has generally been very effective in ensuring the free circulation of audiovisual media services across Member States.
The increased level of harmonisation brought by the AVMSD implementation has contributed to the effective fulfilment of EU media content standards and regulatory goals. However, some issues called for special attention during the reporting period, such as in particular the mechanisms for effective cooperation amongst regulators in cross-border cases, the classification of certain emerging OTT services within the Directive’s scope, the effective promotion of European works on on-demand services and the protection of minors in the online environment.
Second reporting on the application of the AVMSD (available as Annex to Refit)
First Report on the application of the Audiovisual Media Services Directive (AVMSD)
- First Report on the application of Directive 2010/13/EU "Audiovisual Media Services Directive" - Audiovisual Media Services and Connected Devices: Past and Future Perspectives (all languages)
- Staff Working Document accompanying the Report
- Press release (May 2012).
The report shows that the AVMSD is working well, but that the audiovisual sector is undergoing rapid change in technology and business practices. There are a number of issues concerning commercial communications and further guidance is needed on Connected TV. The Commission will thus update its interpretative communication on certain provisions on televised advertising in 2013 and will launch a public consultation on Connected TV by the end 2012.
Reports on the application of the Television without Frontiers (TVwF) Directive
The seventh report on the application of the "Television without Frontiers directive" was adopted on 26 June 2009. This report looks at the application of the Television without Frontiers Directive in the Member States in 2007 and 2008. During this two-year period, the Commission was required to initiate legal action against Spain and Italy in accordance with the Directive for not abiding by EU advertising rules that limit advertising and teleshopping spots to 12 minutes per hour. The 7th application report also adds analysis to the ongoing evolution of the television market.
The Commission has adopted on 24 October 2007 its sixth report on the application of the "Television without frontiers " directive (COM (2007) 0452). This report covers the application of the essential provisions of the directive during the period 2005-2006 and the international aspects of the audiovisual policy. It also analyses the recent developments in the audiovisual landscape, which will be reflected in the forthcoming audiovisual media services directive.
You can also read earlier reports.