These days we can watch our favourite programmes from all over Europe not just on TV, but also via the internet or on our mobile devices. Like other goods and services, the audiovisual media are subject to the rules of the single European market.

The EU's Audiovisual Media Services Directive governs EU-wide coordination of national legislation on all audiovisual media, both traditional TV broadcasts and on-demand services.

The AVMSD directive is currently open for review. A new legislative proposal amending the AVMSD has been adopted by the European Commission on 25 May 2016.

The European Commission organised a public consultation to seek the views of all interested parties on how to make Europe's audiovisual media landscape fit for purpose in the digital age.

The consultation took place from July to September 2015.  The document is available in all EU languages. Read the contributions, the synopsis, the announcement and questions & answers regarding the public consultation. 

Find more information about the REFIT Evaluation and Impact Assessment of the EU Audiovisual Media Services Directive 2010/13/EU (AVMSD).

Goals of EU coordination

  • providing rules to shape technological developments
  • creating a level playing field for emerging audiovisual media
  • preserving cultural diversity
  • protecting children and consumers
  • safeguarding media pluralism
  • combating racial and religious hatred
  • guaranteeing the independence of national media regulators.

Areas of EU coordination

The AVMSD governs EU-wide coordination of national legislation in the following areas:

More information

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26 February 2013
Last update: 
10 May 2017
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