The Alliance is a self-regulatory initiative. It aims to better protect minors online by improving the online environment for children and young people.

Following the European Commission's invitation to come together and take part in a joint effort, leading ICT and media companies, NGOs and Unicef officially launched the Alliance on Safer Internet Day 2017.

This multi-stakeholder platform is open to new members and builds on the previous work of the CEO Coalition. The companies will address emerging risks that minors face online, such as harmful content (e.g. violent or sexually exploitative content), harmful conduct (e.g. cyberbullying) and harmful contact (e.g. sexual extortion).

The Statement of Purpose of the Alliance introduces nine actions under three main strands:


  1. Identifying and promoting best practice for the communication of data privacy practices;
  2. Providing accessible and robust tools that are easy to use and to provide feedback and notification as appropriate;
  3. Promoting users’ awareness and use of information and tools to help keep themselves safer online and of their responsibility and duty to behave responsibly and respectfully towards others and foster trust, at the same time promoting minor’s digital empowerment;
  4. Promoting use of content classification when and where appropriate;
  5. Promoting the awareness and use of parental control tools.

Enhanced collaboration

  1. Intensifying cooperation with other parties such as Child Safety Organisations Governments, education services and law enforcement to enhance best practice-sharing;
  2. Identifying emerging developments in technology such as connected devices and, with the support of the Commission, engage with other parties who also have a role to play in supporting child safety online.

Awareness raising

  1. Supporting the development of awareness-raising campaigns about online safety, digital empowerment, and media literacy through both ad hoc and ongoing initiatives;
  2. Promoting children’s access to diversified online content, opinions, information and knowledge.

Alliance Members

Each member has individually commited to complement the action plan according to their business activity. The Alliance agreed to run an independent and transparent review after 18 months from its launch.

Company signatories

ASKfm, BT Group, Deutsche Telekom, Disney, Facebook, Google, KPN, The LEGO Group, Liberty Global, Microsoft, Orange, Rovio, Samsung Electronics, Sky, Snap, Spotify, Sulake, Super RTL/Mediengruppe RTL Deutschland, TIM (Telecom Italia), Telefónica, Telenor, Telia Company, Twitter, Vivendi, Vodafone.


BBFC, Child Helpline International, COFACE, eNACSO, EUN Partnership, FFTelecoms, FOSI, FSM, GSMA, ICT Coalition, NICAM, Toy Industries of Europe, UNICEF.

Report on the independent evaluation

On Safer Internet Day 2019, the Report on the independent evaluation of the “Alliance to better protect minors online” was published. The objective of the evaluation was to assess the implementation of the Alliance, the collective impact as well as the relevance and effectiveness of the actions undertaken and to identify strengths and shortcomings. The study provides recommendations for the future work of the Alliance and is a valuable source of information for any potential new members joining the initiative, who will be able to learn from the success stories and good practices identified.