Digital Single Market
Digital Economy & Society

Work session 4 - Transforming the traditional media sector: How to succeed in a strongly disruptive situation?

Audacity, technology, speed, community-building… maybe a secret ingredient?

The rise of digital has completely remodelled the media sector. Dematerialisation, new disruptive businesses, and the consumer ever more as the almighty king-maker: a revolutionised global media environment is already available on our screens. The digital world is indeed a world of opportunities, where new ways of media distribution are available, and where consumers can be reached out directly and through innovative methods.

Inspiring examples of talents and ideas were shared during the workshop, in order to define the ingredients for digital success. An interactive format allowed active participation and debates.


Click to show the agenda

Moderator: Ryan Heath

Discuss your favorite media sector in depth!

Here you can discuss your favorite media sector a bit more in-depth! Be it the publishing, the audiovisual or the music sector! Let me know your thoughts

Third question! What are the most innovative business models for media? How do we feed the artist?

The media sector is subject to strong innovation in business models. Traditional business models are under attack. Yet many new examples have appeared, such as the Spanish crowdfunding platform Verkami which will present at the work session. VP Kroes reminded us that we need to "put the artist at the centre".

Second Question! How can big media work together with startups?

Europe has some of the strongest media companies, yet disruption coming from new players has affected their competitiveness. These new players are often only seen in opposition to established ones.

The first question is here! How do we grow great startups in the media sector in Europe?

How do we grow great startups in the media sector in Europe? There are some EU startups out there that make big, screaming and praising headlines in the media sector and become world leaders, such as Spotify and Mendeley.

Welcome to the discussion

In view of the Digital Action Day workshop on Media, we open this space to prepare the debate and focus the scope of the discussion with the widest range of participants.