The rise of digital has completely remodelled the media sector. Dematerialisation, new disruptive businesses, and the consumer ever more as the almighty king-maker: a revolutionised global media environment is already available on our screens. The digital world is indeed a world of opportunities, where new ways of media distribution are available, and where consumers can be reached out directly and through innovative methods.
Inspiring examples of talents and ideas were shared during the workshop, in order to define the ingredients for digital success. An interactive format allowed active participation and debates.
Moderator: Ryan Heath
14.00 – Presentation of:The concept, the feedback panel (Alina Dobreva; Alja Isakovic; Dave Coplin) and the online moderator.
14.15 – The Innovators
14.40 – Ingredients identification (1st part)
15.00 – The Innovators
15.25 – Ingredients identification (2nd part):presentation of the two co-rapporteurs for the plenary (Laura Sboarina and Anna Romanou) and concluding remarks
16.00 – Voting by the audience on key ingredients for success and end of the work session.