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4 Comments

njoyccol's picture

Business skills

Our research (here in connemara and an ongoing review of global literature) clearly shows that many Micro and SMEs have poor basic business skills.

Without adequate business skills ICT and Ecommerce spend by businesses is wasted money

Such skills are critical as they are the foundation of good business paractice and participation in the digital economy.
Many businesses believe that setting up ecommerce and social media presence is an end in itself. It is not. It has to be part of a strategy for that business. This is the start point of Ecommerce and the successful use of ICT for business improvement.
Far more needs to be done in this area that actually helps yield real commercial benefits and not spend just schemes that are designed to pump up the "deployment stats" stats for Govt and EU reports.

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nfumeyso's picture

Dear Colum

Thank you very much for your input. That’s a very interesting point of view. Indeed, social commerce and e-commerce are only a part of digital business. However, what would you advise to improve knowledge and success in the digital market ?

 
If you have any questions to ask to the Commission, do not hesitate to post them on Twitter with the hashtag #da13dsm, the day of the conference and some of them should be asked during the debate on June 19th.
 
Best regards,
 
Sophie

 

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njoyccol's picture

Skills and Knowledge improvement

Concentrate less on technology , more on business models and technique.

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nstevsha's picture

Online business works in much

Online business works in much the same way as a brick-and-mortar setup does, but things can get a bit worse if you do not have a solid marketing strategy. I will talk about the thing that most businesses fail to do. Marketing is the key, that is, you much reach a larger audience using social media and search engine optimization techniques., which is not easy. I have seen many good companies fail despite having good technical expertise and know-how of their production (product-making), because they failed to reach as man people as they needed to. Operations are important, but marketing is the most challenging part.
Thanks from uk writing

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