Digital Single Market
Digital Economy & Society

Social networks, a driver for economic and political change?


--- Posted by Isidro Laso Ballesteros, DG INFSO Scientific Officer in unit responsible for Networked Media Systems, Workshop organiser at Digital Agenda Assembly

Social networks are dramatically transforming economic and policy landscape, e.g. Arab uprising, zero email companies, crowd sourcing of innovation, emergency and crisis response. Moreover, social networks are strategic platforms to increase competitiveness of all sectors for Europe. Contrary to common thinking, there are many very successful European Social Networks supporting cultural diversity very close to citizens (representing 200 Million registered users).

  • Which are the current and potential benefits of the EU social networks for EU society and economy?
  • What concrete actions (e.g. relating to research, innovation, education, regulation, etc) are needed to scale up EU social networks?
Apart from this blog, these issues are discussed in a dedicated online space and then will be discussed at the Digital Agenda Assembly ( #daa11eu - Brussels 16-17 June) in the workshop Social networks, a driver for economic and political change?

You can follow discussions and share your ideas about this workshop on Twitter using the  #daa11socnetworks hashtag!

Editor Connect's picture
Published in DSM blog


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I think social media can contribute a large part to the relationship between government and citizen, and between government and business. You can see this already with the b2b market and the b2c market, where input from customers is used to improve the products. Concrete actions for goverments is that they reserve space/name on social media like twitter, facebook, youtube (where are the European Social Media??) and start listening to what society has to say about them, but also being proactive and spread information to their followers to inform the general public. Economic benefits: Followers are more engaged in what happens around them, no information papers need to be spread, or at least on a smaller basis and information reaches society much faster and easier. What I would recommend: Create a social government network on a European scale where all state members are part of and society can follow them on that social medium. In that way we are creating something truly European.