A simple, powerful tool to help you design citizen-first services. |
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<p class="h5">Context</p>
<h3>Citizens expect more. Let’s meet their needs</h3>
<p>Citizens now expect their public services to match the speed and accessibility of the private sector; filing taxes, applying for benefits, or starting a business should be as easy as shopping online. Public administrations must do more than digitise outdated processes to ensure the seamless expectations of citizens are met.</p>
<p class="cef-mt-4">A new agile, collaborative, and citizen-centric approach to service design is needed to achieve this transformation in a fast-changing world.</p>
<p class="cef-mt-4">We call it the Service Offering Canvas (SOC).</p>
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<p class="h5">Audience</p>
<h3>Built for every public administration</h3>
<p>The Service Offering Canvas is for any public sector organisation that seeks to:</p>
<p class="cef-mt-4">
<ul>
<li>Create or improve digital services for citizens or businesses</li>
<li>Align political goals with real-world execution</li>
<li>Improve collaboration across departments, agencies, or government levels</li>
</ul>
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<p class="cef-mt-4">Whether you’re a local administration redesigning local services, a national ministry planning citizen platforms, or an EU program driving cross-border solutions—the SOC gives you the toolsto succeed</p>
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<p class="h5">The Need</p>
<h3>Old ways of working hold you back</h3>
<p>Public administrations often deal with complexity like too many stakeholders, evolving political mandates, and unpredictable citizen needs. In the long-term, static planning no longer works.</p>
<p class="cef-mt-0">Without a structured framework, services risk being siloed, misaligned, or out of step with user expectations. This is where the the Service Offering Canvas can help by providing a modern and flexible approach to service design.</p>
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<p class="h5">The Tool</p>
<h3>The Service Offering Canvas is your tool for public service design</h3>
<p>The Service Offering Canvas is an easy-to-use visual tool designed to help public administrations define, plan, and refine their digital services.</p>
<p class="cef-mt-0">[Interactive Canvas Preview] Enable visitors to hover over key sections (Services, Stakeholders, Objectives, etc.) to see concise explanations or real-life examples.</p>
<p class="cef-mt-4">It can help you:
<ul>
<li>Map your services, stakeholders, and objectives.</li>
<li>Create clarity and alignment across teams.</li>
<li>Adapt to shifting priorities or political mandates.</li>
</ul>
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<p class="h5">Benefits</p>
<h3>A better way to define public services</h3>
<p>The SOC offers public administrations a smarter way to design services:</p>
<p>
<ul>
<li>Clarity: Know what you’re delivering, why, and for whom.</li>
<li>Alignment: Unite teams and stakeholders around a shared vision.</li>
<li>Adaptability: Adjust plans easily as needs evolve.</li>
<li>Efficiency: Focus on what matters, without unnecessary complexity.</li>
</ul>
</p>
<p class="cef-mt-4">By simplifying service design, the SOC bridges the gap between political ambition and real-world delivery.</p>
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<p class="h5">Programs and testimonials</p>
<h3>Trusted by programs and projects across europe</h3>
<p>The Service Offering Canvas has been successfully used in many programs including</p>
<p class="cef-mt-0">
<ul>
<li>Connecting Europe Facility (CEF): Supporting high-quality digital services with reusable building blocks.</li>
<li>Digital Single Market (DSM): Facilitating cross-border digital solutions to enhance collaboration.</li>
<li>Digital Europe Programme (DIGITAL): Accelerating the adoption of citizen-first digital tools.</li>
</ul>
</p>
<p class="cef-mt-4">Testimonials:</p>
<p class="cef-mt-0">The SOC helped our team identify key priorities and align stakeholders effortlessly. It’s become an essential part of our digital strategy toolbox." — Director of Digital Services, National Administration "SOC has allowed us to adapt quickly to changing political goals while staying focused on citizen needs. It’s both practical and visionary." — Program Manager, EU Digital Transformation Initiative</p>
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<div class="section-wrapper" id="section-digital-transformation">
<p class="h5">SOC application</p>
<h3>A record of powering successful digital transformations</h3>
<p>The SOC has been instrumental in transforming digital service delivery across many European and national projects, including:</p>
<p class="cef-mt-0">
<ul>
<li>EBSI: Enhancing trust and security in cross-border digital interactions.</li>
<li>EUDI Wallet: Empowering citizens with secure, standardized digital identity solutions.</li>
<li>OOTS: Reducing administrative burdens by enabling data reuse across borders.</li>
<li>eDelivery: Ensuring seamless, secure communication between public administrations.</li>
<li>eID: Streamlining electronic identification systems for millions of citizens.</li>
<li>eInvoicing: Supporting efficient, standardized electronic invoicing systems.</li>
<li>eSignature: Facilitating legally binding, secure electronic signatures.</li>
<li>Smart Cities Initiatives: Designing innovative digital services that enhance urban living.</li>
<p class="cef-mt-0">Visual enhancements:</p>
<li>Interactive map: A dynamic map highlighting SOC projects with clickable markers linking to case studies.</li>
<li>Impact metrics :</li>
<li class="li-circle">“15+ programs and projects across Europe”</li>
<li class="li-circle">“50+ National and Cross-Border services transformed”</li>
<li class="li-circle">“Millions of citizens and businesses benefiting from SOC-designed services”</li>
</ul>
</p>
<p class="cef-mt-4">We call it the Service Offering Canvas (SOC).</p>
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<div class="section-wrapper" id="section-call-to-action">
<p class="h5">Call to Action</p>
<h3>Start your digital transformation today</h3>
<p>Everything you need to start designing citizen-first services is just a click away.</p>
<p class="cef-mt-0">
<ul>
<li>A Service Offering Canvas template</li>
<li>A Playbook with step-by-step guidance</li>
</ul>
</p>
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<p><a class="cef-btn cef-btn-tertiary" href="https://view.officeapps.live.com/op/view.aspx?src=https%3A%2F%2Fec.europa.eu%2Fdigital-building-blocks%2Fsites%2Fdownload%2Fattachments%2F554369731%2F%2528SOC%2529%2528Toolkit%2529%2528v1.1.%2529.pptx%3Fapi%3Dv2&wdOrigin=BROWSELINK" target="_blank"><span class="">Download the Toolkit</span></a></p>
<p><a class="link-cta link-primary" href="/digital-building-blocks/sites/download/attachments/554369731/SOC%20Playbook_July2024.pdf"><span>Download the Playbook</span></a></p>
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<nav class="nav-sidebar-list" role="navigation" aria-label="navigation menu">
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<li tabindex="0" class="nav-sidebar-item actively-viewing"><a href="#section-context">Context</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-audience">Audience</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-the-need">The Need</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-the-tool">The Tool</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-benefits">Benefits</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-programs-and-testimonials">Programs and testimonials</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-digital-transformation">SOC application</a></li>
<li tabindex="0" class="nav-sidebar-item"><a href="#section-call-to-action">Call to Action</a></li>
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