Venkat Ramaswamy is a Professor at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognised thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organisation. His award-winning book in 2004, The Future of Competition (with the late C. K. Prahalad), introduced co‑creation as a revolutionary business concept. He also authored The Power of Co-Creation: Build It With Them to Boost Growth, Productivity, and Profits (Free Press, 2010; with Francis Gouillart), and The Co-Creation Paradigm (Stanford Press, 2014; with Kerimcan Ozcan).
Venkat is a sought-after speaker and a mentor to organisations seeking to become a co-creative enterprise. He has helped several enterprises across the United States, Europe, Asia, and Latin America conceive and execute co‑creation initiatives, and evolve the culture of co-creation in their organizations.