Digital Agenda for Europe
A Europe 2020 Initiative

Grand Coalition - Pledge of EVERIS and Pompeu Fabra University (UPF)

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Create “Noa & Max, stuck in Electronia", a project aimed at 8 to 12 year-old students that involves the production and dissemination of cross media content designed to promote innovative talent and creative ICT and Science learning.
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Everis and Pompeu Fabra University (UPF) have launched “Noa & Max, stuck in Electronia", a project aimed at 8 to 12 year-old students that involves the production and dissemination of cross media content designed to promote innovative talent and creative ICT and Science learning. So far, UPF and Everis are working on:

  1. The 4 initial chapters of “Noa & Max” animated TV series, where the protagonists are caught in situations that require a creative STEM-based solution. Online TV series webpage here.
  2. The launch of an interactive web application where students and teachers can use a simple editor to create their own 3D animation videos set in the universe of “Noa & Max”. The website community will be managed through periodic “challenges” posed to the students, following the same dynamics used in the series.

The idea and design of the series are based on the conclusions of a study led by Everis with a sample of nearly 5,000 students in order to know the main factors that influence their decision-making process in choosing a major, and in particular what makes most of the students not to choose STEM options. For more info click here.

The use of 3D animation with modern and visually attractive characters, with personalities very similar to most of the teen-agers (not a genius, fans of videogames, music, skate, etc.), in a funny story, will help to get these students interested in the series. Internet and TV have been indicated as the main channels that influence decisions of choosing a major, and should be the ways of changing perceptions of the students.

In the series, the girl protagonist, Noa, will offer a role model for other girls on how technology can be interesting for them and will also show its social utility. She will learn chapter after chapter to be skilful in ICT.

The series story will focus on a clear message for young students: they are able to study and understand science and technology, which is more useful than what they thought.

Partners

The project is led by the consortium Pompeu Fabra University – Everis, with the support of FECYT (Spanish Foundation for Science and Technology) and the collaboration of several public and private organisations:

Public Sector Partners:

Department of Education (Catalan Government)

Universities and Research Groups:

CRECIM - Universitat Autonoma de Barcelona

International University of Cataluña (UIC)

Other Partners:

Edu21 - Initiative by private foundation Jordi Pujol Studies Center

AMETIC – Spanish Electronic, Information Technologies, Telecommunications and Digital Contents Industries Association

Digital Content Industry Associations:

FCRi - Catalan Foundation for Research and Innovation

Desired Partners:

Everis welcomes support from organizations in other European countries that could help fostering the project mainly in 2 ways:

  • Funding and broadcasting of new chapters of “Noa & Max” animated TV series: public and private televisions and media groups, producers, etc.
  • Dissemination of the project and the first chapters of “Noa & Max” animated TV series among schools and young students.

Contact Person:

Sergio Marco del Fresno | Head of “STEM Education Program”, Everis | sergio.marco.del.fresno@everis.com

Last updated on 27/11/2013