Morning session: A number of European policies in the area of internal market, such as cross-border delivery, payments, intellectual property and consumer protection aim to encourage both businesses and consumers to engage in online transactions. Against this background, we examined the real experiences of small and medium sized companies who have set up an online presence or consider doing so. The workshop explored the key factors for SME's to go online, the costs and benefits of successful online business, niche markets versus mass markets, luxury goods and the role of search engines in helping companies to thrive.
Afternoon session: New digital content providers, digital platforms and the impact of the current legal framework on creating a viable environment to encourage investment were the focus of the second part of the debate. Key framework issues – such as taxation, payments and copyright as defined in the Digital Agenda Review - were put under the spotlight during the course of this workshop, in which a selection of European platforms of various size, market sectors and geographical coverage were presented to illustrate how on-going policy work at EU level supports digital platforms, providing them with the conditions required to thrive in today's digital market.
In parallel, practical issues, such as financing and relations with customers were discussed.