Digital Agenda for Europe
A Europe 2020 Initiative

Wolfgang Gruel

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Wolfgang Gruel is a manager at Daimler Mobility Services. Daimler has consolidated car2go, moovel and other mobility services into this subsidiary. car2go is the world’s leading provider of flexible carsharing programs and is currently available in 19 cities. The mobility platform moovel is offering customers the best options for traveling from point A to point B. Before joining Daimler Mobility Services Wolfgang was part of Daimler’s Business Innovation team. The goal of this team is to generate additional growth for Daimler by evolving innovative ideas to emerging businesses. To create, collect and refine such ideas Wolfgang has built an internal online innovation community with more than 41,000 registered members. Moreover, Wolfgang was in charge of the “Style your Smart” customer co-creation contest. Wolfgang is an adjunct research associate at the Technology & Innovation Management Group of RWTH Aachen University. His research focuses on Open Innovation and individual Absorptive Capacity. He holds a Master’s Degree in Information Systems and graduated in Business Administration.

Last updated on 17/05/2013