What is the problem?
The European audiovisual industry suffers from a trade deficit with the US industry of 6 to 7 billion Euros every year.
Why the EU Action is required? Promoting cultural diversity and creative content
The measures of promotion of distribution and production of European and independent audiovisual works in television and audiovisual on-demand services as set out in Articles 13, 16 and 17 of the AVMS Directive constitute an efficient instrument to promote creative content in Europe. They contribute therefore to the strengthening of the competitiveness of the European audiovisual industry and by doing so, to the promotion of cultural diversity and heritage in the EU.