Former European Commission Vice-President Neelie Kroes established a group to reflect on the impact of te digital revolution on European Media Industries, on the resulting risks and opportunities for everyone (industry and consumers), and on the emerging business models.
This group -established in December 2011- debates how to improve the policy framework for European media industries (against a background of economic uncertainty and reduced revenue for traditional media) and is chaired by Christian van Thillo, CEO of De Persgroep.
The aim of this Forum is to foster debates on the futures of EU media and issue recommendations on how best to incentivize quality content and journalism while seizing the benefits of the digital revolution.
The Forum draws on the knowledge and experience of more than 20 personalities from the publishing, broadcasting, advertising, telecommunications, equipment manufacturers, social media and online industries.
On 26 June 2012, two days ahead of the European Council of 28 and 29 June 2012, the EU Media Futures Forum presented its conclusions and recommendations on the futures of media industries in Europe.
The executive summary of the report sends a wake-up call to Europe. The media industry already employs more than 10 million people in the EU and the Forum members are confident that it can create many more jobs all along the value-chain if the eight concrete and actionable recommendations presented in their report were to be implemented.
The digital economy has already allowed to gain up to 8 per cent of EU GDP in 10 years and Europe could gain another 4 per cent of GDP by achieving and stimulating its Digital Single Market.
The Forum members have identified eight bottlenecks that need to be addressed if Europe is to become a world-leader in the digital revolution and come back from behind.