Digital Agenda for Europe
A Europe 2020 Initiative

Work session 4 - Transforming the traditional media sector: How to succeed in a strongly disruptive situation?

Audacity, technology, speed, community-building… maybe a secret ingredient?

The rise of digital has completely remodelled the media sector. Dematerialisation, new disruptive businesses, and the consumer ever more as the almighty king-maker: a revolutionised global media environment is already available on our screens. The digital world is indeed a world of opportunities, where new ways of media distribution are available, and where consumers can be reached out directly and through innovative methods.

Inspiring examples of talents and ideas were shared during the workshop, in order to define the ingredients for digital success. An interactive format allowed active participation and debates.


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Moderator: Ryan Heath

Search in discussions

Discuss your favorite media sector in depth!

Here you can discuss your favorite media sector a bit more in-depth! Be it the publishing, the audiovisual or the music sector! Let me know your thoughts 

Second Question! How can big media work together with startups?

Europe has some of the strongest media companies, yet disruption coming from new players has affected their competitiveness. These new players are often only seen in opposition to established ones.

Welcome to the discussion

In view of the Digital Action Day workshop on Media, we open this space to prepare the debate and focus the scope of the discussion with the widest range of participants.