The rise of digital has completely remodelled the media sector. Dematerialisation, new disruptive businesses, and the consumer ever more as the almighty king-maker: a revolutionised global media environment is already available on our screens. The digital world is indeed a world of opportunities, where new ways of media distribution are available, and where consumers can be reached out directly and through innovative methods.
Inspiring examples of talents and ideas were shared during the workshop, in order to define the ingredients for digital success. An interactive format allowed active participation and debates.
Moderator: Ryan Heath