Digital Agenda for Europe
A Europe 2020 Initiative

Smarter Logos, better informed consumers | AIM-BEUC Joint Initiative

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This document is part of a joint reflection process by AIM, the European Brands Association and BEUC, the European Consumers’ Organisation, on how to provide consumers with better product information for non-advertising purposes. AIM and BEUC joined forces to develop a set of common principles for consumer information (annex I) and tested them on logos…

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