Information and energy consuming behaviour
Everyday energy-consuming behaviours (such as use of heating and lights) are largely habitual. Such habits are often reliant on automatic processes which can be particularly resistant to change.
Information campaigns to reduce energy use can result in increased consumer knowledge but this does not always translate into real energy savings. Infrequent energy bills and energy reports mean that, in the majority of homes, domestic consumers have little way of knowing which of their everyday behaviours contributes most to their energy bills, or what the simplest changes are to make in order to bring their bills down.
Do you have a clear view/information about your hourly home/office energy consumption?
Research has shown that people are influenced by what those around them are doing (social norms). Do you know how your energy consumption compares with your neighbours?