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Music Moves Europe Talent Awards, the EU prize for popular and contemporary music

An EU initiative designed to support emerging talent and promote and celebrate the richness of the European repertoire.

What are the Music Moves Europe Talent Awards?

As a specific action within Music Moves Europe, the European Union seeks to highlight and promote the diversity of the European repertoire with a new European Union Prize for popular and contemporary music: The Music Moves Talent Awards.

Since 2019, the annual awards celebrate emerging artists who represent the European sound of today and tomorrow. The Prize is implemented by Eurosonic Noorderslag (ESNS) in partnership with Reeperbahn Festival and co-funded by the Creative Europe programme. It gets the support of a unique alliance of European music industry partners.

Europe’s vibrant and diverse music scene has to compete against a dominant Anglo-American music industry. With the Music Moves Europe Talent Awards, the European Commission aims to put a spotlight on the most interesting new European talents – and to showcase the richness of the European music industry. Outstanding European emerging artists will receive a Music Moves Europe Talent Award in recognition of their growing international success. They will be given the opportunity to perform at the Eurosonic Festival (ESNS) and will receive on top of that a prize package, including a training programme and financial support for touring and promotion. The nature of the Prize affirms a shared commitment to helping emerging artists to break through in Europe and beyond.

How do the awards work?

Emerging artists will be selected through a complex selection process based on the amount of airplay, music streams, live performances in Europe, as well as via music industry recommendations. In order to reflect the vibrant diversity of the European music scene, they are nominated in eight music genres: Pop, Rock, Singer-songwriter, R&B, Hip Hop, Loud, Alternative and Electronic.

16 nominees for the Music Moves Europe Talent Awards are announced in September at the Reeperbahn Festival in Hamburg, Germany. Among those nominees, an international jury will select eight winners (one per genre). On top of that, music fans will be able to vote online for their favorite artist.

All winner will be revealed and celebrated at the Music Moves Europe Talent Awards Ceremony taking place at the ESNS festival in January in Groningen, the Netherlands. A particular highlight of the Award Ceremony will be the announcement of the Public Choice winner.

The Music Moves Europe Talent Awards are organised by Eurosonic and Reeperbahn Music Festivals, in partnership with:

  • Digital Music Europe (DME),
  • European Broadcasting Union (EBU),
  • European Music Exporters Exchange (EMEE),
  • Independent Music Companies Association (IMPALA),
  • International Music Managers Forum (IMMF),
  • the live music platform for new European talent (Liveurope),
  • the European network of music venues and festivals (Live DMA), and
  • European Festival Association (Yourope).

What is music moves Europe?

Music Moves Europe is the overarching framework for the European Commission’s initiatives and actions in support of the European music sector. MME wants to build on and enhance the sector's strong assets: creativity, diversity and competitiveness. Complementing Member States' action, EU support for the sector has several dimensions: policy support; legal environment; funding and structured dialogue with representatives from the European music sector.

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Tagged in:  Creative Europe